Recent Projects

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A Digital Home for the Future of Color

BASF’s annual Automotive Color Trends project is a digital platform designed for designers and industry leaders to explore future color directions influenced by technological, cultural and social changes. Dinghy implemented a virtual platform to explore and experience a collection of new and innovative colors and giving insights into the trends that informed the creation of these colors.

5+ Average minutes on the trend edition
13% Average bounce rate
89% Arrived directly, not via search

Website
5 Months

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Sprint-Based Testing for SumUp’s Field Sales App

To unblock and scale SumUp’s ambitious sales goals, we helped them develop a custom mobile app for their field sales agents. Quick, iterative product validation cycles enabled the whole team to start fast and maintain a high development velocity.

6× Field sales growth in one year
8+ International rollout to different countries
30 K Deals closed using Sidekick

Web app
6 months ongoing

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EnBW UX Audit & Conversion-Boosting UX Strategy

Comprehensive UX audit for EnBW, identifying key usability issues and offering actionable improvements for the online electricity plan checkout process of one of Germany’s biggest and most successful energy providers.

47 Usability issues identified
30% Rated critical
6 Customer journeys audited in two weeks

Usability audit
2 weeks

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FTI-Andersch Careers Website Re-Design

To increase search visibility and brand cohesion, we re-designed and integrated the existing and successful, dedicated careers website into their main website at www.fti-andersch.com.

2× Organic search clicks after relaunch
~120 Applications per month
40+ Open positions published

Website
6 months

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Bike Sizing widget for smartfit – online sizing

Boosting Bike Sales – Elevated Customer Satisfaction through an embeddable Sizing Widget

50+ M Bikes sized through the widget
100+ Shops embedding the widget
30% Fewer sizing-related returns

Web app
2 years

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A Business platform to distribute digital mastercards

Designing a Business platform to distribute digital expense and employee benefit cards

92% Task success rate in usability tests
4 Prototype iterations
<3 Minutes to complete a card order

Business platform
8 weeks

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16 more projects

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