Your business's success hinges on the quality of your user experience. Link to this headline
My ultimate goal is to deeply understand and engage your customers. I am dedicated to identifying and addressing the core issues within your products. I believe that every interaction a customer has with your product should be seamless, intuitive, and satisfying.
At Dinghy, we are committed to uncovering customer needs, wants, and pain points through rigorous and rapid research methods. Our approach combines qualitative insights with quantitative data, ensuring a comprehensive understanding of the user experience. We delve into user behavior, motivations, and challenges, translating these insights into actionable strategies.
Our goal is to help your business thrive by delivering exceptional user experiences and products that your customer loves!
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As a naturally inquisitive person, it only makes sense that I found my calling in UX Research. With three years of experience in the field, I have honed my skills in understanding and enhancing user experiences across diverse industries.
My academic journey began at the University of Cape Town, where I earned a social science degree with majors in sociology, gender studies, and history. These research-driven courses were instrumental in developing my ability to ask the right questions, a skill that is crucial in my role as a UX researcher.
Hailing from the warm and sunny Johannesburg, South Africa, I bring a unique perspective to my work. My background has instilled in me a deep appreciation for diverse viewpoints and the importance of creating inclusive, human-centered experiences. I am passionate about putting the user first, ensuring that every interaction is intuitive, engaging, and tailored to their needs.
Through my work, I strive to bridge the gap between users and technology, creating seamless experiences that prioritize human connection and usability. In whichever project I find myself my goal still remains the same: to understand the user's journey and enhance their experience every step of the way.
Blog Posts by Nosipho Nwigbo
- Usability Testing
- Interface Copywriting
- Layout
- Content Management Solution
- Usability Testing
- Interface Copywriting
- Content Management Solution
- Usability Testing
- Discovery Research
- Idea Prototyping
- Usability Testing
- Discovery Research
- Information Architecture
- Web Applications
- Discovery Research
- Data Privacy & Compliance
- Discovery Research
- Usability Testing
- Discovery Research
- Usability Testing
- Usability Testing
- Discovery Research
- Usability Testing
- Accessibility
- Usability Testing
- Discovery Research
- Usability Testing
- Discovery Research
- Discovery Research
- Discovery Research
- Idea Prototyping
Persona x CMS
The challenges of creating marketing personas with scattered data is a real thing and this article will explain how a single tool can make the process easier.
How to Own the Data of Your Research Repository – and Why It Matters
What is the complexity of data ownership in the digital age and why securing your business’s usability research and marketing content is crucial?
Unsucking Personas - A step-by-step Tutorial.
Master the art of creating effective user personas with this concise, step-by-step tutorial. Ideal for UX designers and product managers.
What is a Persona?
What a persona is, how it's used in business and marketing, and why it’s essential for understanding your ideal customers? Learn the power of personas with us
Uncover 80% of Your Product’s Usability Issues with Just 5 Usability Tests
Uncover how just 5 usability tests can reveal 80% of your product’s issues. Master efficient testing to enhance your product's user experience.
Essential Usability Testing Checklist for Your Business
Streamline your product development with our Essential Usability Testing Checklist. Discover key steps to enhance user experience and drive business success.
How We Saved Thousands With Usability Testing: A Case Study
How our team saved thousands by using usability testing. This case study reveals the process that led to significant cost savings and improved user experience.
Creating Stakeholder Buy-In: How to Make Personas Work for Your Team
Unlock the full potential of personas by creating stakeholder buy-in. Learn how to build trust, involve your team from the start, and provide effective training to make personas a valuable tool for your organization.
Transforming Personas: From Outdated Artifacts to Dynamic, Data-Driven Tools
See our step-by-step guide to creating personas that are relevant and vital to your team’s decisions.
Why Personas Suck
Find out why traditional personas fall short and how to transform them into dynamic, data-driven tools.
Ethical considerations when using user data in UX Research
Discover the ethical handling of user data in UX research, uncovering valuable insights while ensuring privacy, trust, and compliance with GDPR.
You Can Conduct Usability Testing on Your Product at an Early Stage – Here's How
The benefits of early user feedback and a step-by-step guide to integrating usability testing into your design to ensure your product aligns with user needs.
The Hidden Gold Mine: 20 Ways User Testing and Research Saves Businesses Money
Explore 20 practical strategies to optimize user experience and streamline operations while maximizing profitability.
Understanding Discovery Research: What It Is and Why It Matters
The critical role of discovery research in product development. Learn how different methods create impactful, user-centered designsenhances market success.
Your user experience is directly impacting your business metrics, here's how you can instantly improve
Learn how to retain potential customers and boost conversions by optimizing your website's user experience. Explore the impact of bad UX on business metrics
Good Design is Accessible
Learn how prioritising inclusivity enhances user experience, fosters diversity, and creates digital products that cater to all users' needs effectively.
IN/OUT 2024 UX edition
The official in and out list of 2024 at Dinghy, here's what we'd like to see more and less of in the upcoming year
What is UX Research and why does your business need it?
The value of UX Research is often underestimated. We are certain it increases revenue by uncovering insights about users and their pain points.
Early User Insights: Navigating Change via Low-Fidelity Prototype Testing
Have you ever asked yourself: When is the right moment to test whether a design solution will be appreciated and understood by your users?