[object Object],[object Object]

Usability Testing
Information Architecture
Navigation Patterns
Survey & Analysis
Discovery Patterns

Client

Project Details

Duration	2 weeks
Tools

Project Lead:

Nils Borgböhmer

Co-Founder, Head of Interaction Design

Schedule Meeting

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Objective & Solution

The objective was to identify and leverage opportunities for improving the experience of the current online portal while shaping a vision for how user experience and business goals could be aligned long-term. The audit uncovered findings in many areas, including information density, orientation and wayfinding systems, as well as consistency in style and affordance. These were clustered and condensed into actionable measures and provided as a strategic blueprint for implementing refinements aimed at elevating user experience and ensuring efficient and enjoyable online interactions while reducing support queries and increasing conversions.

Project Outcomes Link to this headline

Improved Guideance

Actionable recommendations for consumable information density and a coherent orientation system enhancing user navigation.
Enhanced Interaction Design

Streamlining calls to action and interactive elements to create clear, predictable interactions that smoothly guide users towards their objectives.
Consistent UI Design

Recommendation to ensure visual consistency across all sections, thereby improving user learnability and minimizing cognitive effort.

Project Deliverables Link to this headline

The following are some of the deliverables that were created for this project.

Information Hierarchy Documentation

Product Strategy

Detailed visual documentation with highlights and annotations of specific areas for improvement, providing a clear reference for future work.
Findings Pitch Deck

Product Strategy

A comprehensive deck summarizing findings on 70+ slides, categorized for easy understanding and action planning.
Stakeholder Presentation

User Experience

A presentation for all stakeholders involved, detailing audit findings, implications for user experience, and a proposed strategy for enhancing the online services.