Beyond the Interface Link to this headline

You joined the organisation and within days, it was clear: the website wasn’t keeping up with the business. It didn’t reflect the strength of the brand, the maturity of the organisation, or the sophistication of the market you operate in. It felt dated visually, structurally and strategically. Not broken, but behind. And for an organisation aiming to grow and win trust at scale, “behind” isn’t acceptable.

Hey there! The second half of the year is upon us already and the summer break is slooowly coming to an end. In this edition of the Fullstack Forward we discuss changes to the online search landscape and with it the emergence of the term GEO–in the footsteps of SEO. You can help us understand whether or not you would want your content to be collected and used by generative AI through the poll below. We would love to learn about your perspective on all of this!

Long before wireframes and design systems, humans were already solving problems with empathy, intention, and structure. This newsletter uncovers the often-overlooked roots of UX research. It’s a space to explore how communities have always listened, adapted, and designed with intent and how those stories can guide the way we research today. Because UX research isn’t a new invention. It’s an old instinct.

Sustainable digital solutions are hard to find. It’s challenging to keep up with meaningful trends and relevant regulations, in the EU’s complex environment of regulations especially so. This is due to the ever-evolving landscape of digital technologies. This edition of the newsletter aims to provide a robust overview of current and upcoming regulations that play a significant role for website operators and product owners. We’ll delve into how AI affects search engine optimization (SEO), a topic we previously addressed. We use this opportunity to highlight once more how managing intellectual property in a structured content store will move you closer towards an AI-ready, sustainable digital future. And for your own sustainable digital environment we’ll highlight a neat and very old technology that can enhance personal online experiences through individual content curation. We want to clarify that this newsletter was not written using AI, despite the the overuse of “ever-evolving” and all the other phrases that suggest otherwise. Apparently.

We’re excited to share Dinghy’s perspective on how the latest tech news impacts user experience design and digital product building. This newsletter offers a new format, and we’d be happy to get your thoughts on it. If you’re interested in what Dinghy has been up to, scroll to the end for the usual company updates.

As 2024 comes to a close, we’re excited to reflect on a year filled with innovation, collaboration, and milestones. None of this would have been possible without the trust andpartnership of our clients, the creativity of our team, and the support of our community.