UX Quick Analysis
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Data collection — Detailed product analysis, including evaluation of analysis data (if available)
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Analysis & Documentation — Comprehensive report with findings and recommendations for action.
More impact through better user experiences – tailored for your digital success Link to this headline
The UX Audit is a health check for your website or app. We analyze your digital customer experiences and provide concrete recommendations for action to increase conversion, efficiency, & satisfaction.
All UX audit results at a glance Link to this headline
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Analysis of usability, conversion focus & user guidance
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Review of loading time, accessibility & mobile breakpoints
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Concrete Quick Wins & Strategic UX Tips
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Our Dinghy Guarantee
Testimonial
Combining UX research, UI design and frontend development, Dinghy was the perfect partner for us to launch a new, global priority project inside of SumUp.
We're coming back for more!
Already trusting us
This is how a UX audit works for us Link to this headline
A clear, actionable roadmap for optimizing your digital application – tailored to you, with a clear focus on impact.
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Kick-off & Clarification of Objectives
Where do we stand, what do we want to achieve?
- Creating a shared understanding: business objectives, user groups, KPIs
- Analysis of existing data, stakeholder interviews
- Identify initial problem areas and pain points
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Customer Journeys & Conversion Analysis
How do users navigate through the product?
- Analysis of user paths & interactions at key points
- Identification of drop-offs and friction points
- Focus on conversion paths and reasons for abandonment
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Check structure & navigation
Do users find what they are looking for?
- Review of Information Architecture: Navigation, Content, Labels
- Uncovering ambiguities and unnecessary hurdles
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Heuristic evaluation
Does the interface adhere to the basic UX principles?
- Evaluation based on established UX principles
- Identification of typical usability weaknesses, inconsistencies & UI problems
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Usability Tests & User Behavior
What do real users experience?
- Qualitative Tests, Interviews or Observations
- Understanding behavior, motivation & potential feature requirements
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Competitive Comparison & Market Insights
How does the product perform in the environment?
- Benchmarking against competitors or industry leaders
- Highlight Best Practices & Missed Opportunities
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Results, Recommendations & Roadmap
What do we do now specifically?
- Prioritized, actionable recommendations based on impact & effort
- Presentation of results with screenshots, analyses & actions
- Q&A with UX experts & support for next steps
Why Dinghy? Link to this headline
We combine analytical thinking with creative passion – creating UX that not only looks good but also advances your business. As a design studio for small and medium-sized enterprises, we provide reliable support in all design matters: from enterprise to consumer UX, from brand development to clear communication. Pragmatic, clear, collaborative. Together, we get started.
Testimonial
We're thrilled with the outcome and eagerly anticipate the continued success of our partnership with Dinghy.
Dinghy Cases Link to this headline
UX success stories of our customers.
Explore projectEnBW UX Audit & Conversion-Boosting UX Strategy
EnBW offers electricity, gas, and telecommunications contracts online. Their official website serves as a disambiguation page into several distinct flows and platforms, each featuring slightly different designs and interaction paradigms. The UX audit focused on landing pages and two exemplary checkout flows to identify potential issues customers might encounter when selecting an electricity plan online. By examining user journeys, affordances, and content structure, three key areas with potential for improvement were identified:
- Structure
- Interaction
- UI design
The findings were categorized and compiled into actionable recommendations for both immediate and long-term enhancements, which were provided in comprehensive documentation.
Explore projectUX Audit of the Stadtwerke Bielefeld Check-Out Process
Stadtwerke Bielefeld is offering electricity, gas, and telecommunication contracts online. The official website acts as a disambiguation page into several distinct flows and platforms, each featuring slightly different designs and interaction paradigms. We focused on the landing pages and two exemplary checkout flows to scan for potential issues users may encounter when selecting an electricity plan online. Looking at the user journeys, affordances and content structure we identified three areas with potential for improvement:
- structure,
- interaction and
- UI design.
The findings were categorized and compiled into actionable recommendations for both immediate and long-term enhancements. These recommendations were compiled into a comprehensive documentation.
Schedule your non-binding consultation now Link to this headline
Custom UX - Which package suits you?
Tailored to your needs Link to this headline
Mini UX Audit
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Data collection — Detailed product analysis, including evaluation of analysis data (if available)
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Customer Journey - Structured Evaluation of Your Most Important User Path
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Heuristic Evaluation - Assessment of the website based on 10 established usability principles
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Analysis & Documentation - Comprehensive report with findings and insights
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UX Audit Max
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Data Collection - Detailed analysis of your product, including evaluation of existing analysis data (if available)
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Customer Journey - Structured Evaluation of Your Three Most Important User Paths
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Heuristic Evaluation - Examination of the website based on up to 50 established usability heuristics
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Analysis & Documentation - Comprehensive report with findings, insights, and specific recommendations
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Business Goals - Capturing objectives, key performance indicators, and perspectives of key stakeholders
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Target audience analysis - Definition or review of your target audience segments (e.g., personas)
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Information architecture - Analysis of content structure, navigation, and labeling elements
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Competitive Comparison - Benchmarking Key Product Touchpoints Against Industry Best Practices
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Stakeholder Presentation - Presentation of Results and Q&A Session with a UX Design Expert
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Frequently Asked Questions Link to this headline
Was ist ein UX Audit – und warum ist es für mein Unternehmen relevant?
Ein UX Audit ist eine strukturierte Analyse Ihrer digitalen Produkte – sei es eine Website, Webanwendung oder App – mit dem Ziel, Usability-Probleme, Designinkonsistenzen und Barrieren für Nutzer:innen zu identifizieren. Es hilft dabei, die Nutzererfahrung zu verbessern, Conversion-Raten zu steigern und Support-Anfragen zu reduzieren. Gerade für mittelständische Unternehmen ist ein UX Audit ein effektives Mittel, um digitale Produkte gezielt zu optimieren und sich im Wettbewerb zu differenzieren.
Wann ist der richtige Zeitpunkt für ein UX Audit?
Ein UX Audit empfiehlt sich besonders, wenn:
- die Conversion-Raten hinter den Erwartungen zurückbleiben,
- Nutzer:innen Prozesse abbrechen oder sich über die Bedienung beschweren,
- Support-Anfragen zu einfachen Funktionen zunehmen,
- ein Relaunch oder neue Features geplant sind,
- digitale Entscheidungen häufig auf Bauchgefühl basieren.
Kurz: Wenn Sie das Gefühl haben, Ihre digitale Lösung könnte besser funktionieren – dann ist jetzt der richtige Zeitpunkt.
Was unterscheidet Dinghy von anderen UX-Dienstleistern?
Wir liefern keine überladenen PDFs, sondern fokussierte, praxisrelevante Ergebnisse. Wir sprechen Klartext, priorisieren nach Business-Impact und arbeiten eng mit Ihrem Team zusammen. Unsere Kund:innen schätzen die Zusammenarbeit auf Augenhöhe – ohne Agentur-Gedöns, mit echter Wirkung.
Was kostet ein UX Audit – und wie finde ich das passende Paket?
Die Kosten richten sich nach Projektumfang und Anforderungen. Wir bieten skalierbare Pakete – von kompakten Audits bis zu tiefgehenden Analysen inkl. Usability-Tests und Marktrecherche. In einem kurzen Erstgespräch finden wir gemeinsam heraus, was für Ihr Vorhaben sinnvoll ist.
Unterstützt ihr uns auch bei der Umsetzung der UX-Empfehlungen?
Absolut! Unsere UX/UI-Designer:innen stehen bereit, um auf Basis der Audit-Ergebnisse neue, bessere Lösungen zu gestalten. Wir entwickeln klickbare Prototypen, testen diese mit echten Nutzer:innen und iterieren so lange, bis das Design sitzt. Das Ergebnis: validierte UX-Konzepte, die Ihr Team direkt umsetzen kann – und Ihre Nutzer:innen lieben werden.
Was sind die konkreten Ergebnisse eines UX Audits?
Sie erhalten:
- eine fundierte Analyse der Nutzererfahrung,
- eine priorisierte Liste an UX-Problemen,
- klare Empfehlungen zur Optimierung,
- eine Roadmap mit Quick Wins und strategischen Maßnahmen.
Die Ergebnisse sind konkret, umsetzbar und auf Ihre Geschäftsziele abgestimmt.
Was versteckt sich hinter der Dinghy Garantie?
Wenn die vorgeschlagenen Verbesserungen nach sechs Monaten ordnungsgemäßer Umsetzung keine spürbaren Ergebnisse bringen, arbeiten wir weiter mit Ihnen zusammen – so lange, bis sich der Erfolg einstellt.