Intuitive interactions in meaningful contexts by


  • Big screen demo of Secutray design
  • Phone screen shot of Online Sizing in Merida shop
  • Phone screenshot of CloudRain app
  • Tablet screenshot of Planbote design
  • Tablet screenshot of Talidu app

As product designers we translate business goals into creative solutions with fun user experiences.

Photo of Majid Iqbal

We collaborated with Dinghy on a new type of web application. We jointly mapped user needs and highly strategic concepts into a digital protoype. The team helped us to collect early user feedback to validate our assumptions and deliver a solution that actually surpassed our customers expectations.

Majid Iqbal, Founder of & author of Thinking in Services

Our design services include

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Common reasons why design projects fail

The web is a special place that has mixed up traditionally well separated disciplines quite a bit.

In the following you'll find a compact aggregate of our experience from years of clients projects.

  • There is a gap between designers and developers

    Aligning creative language with technical specificities is complex. Designers and developers come from different backgrounds and more often than not there's gap in language and understanding between the two.

    Design tools only go so far and usually leave many questions unanswered that arise during development.

  • Incomplete information

    Defining constraints, requirements and content upfront facilitates a streamlined design phase.

  • Fuzzy objectives

    Convoluted screens and unspecified conversion goals tend to derail proper functional design.

  • Big screens don’t just fit into smaller ones

    "Mobile first" is a design strategy known even outside the circles of designers and developers; but it's hard! – We've seen that time and time again.

    Not only is designing on big, lofty screen sizes a lot easier than on small phone screens but also business stakeholders find it hard to actually start small.

    Once the concept or design is done for bigger screens and everybody's happy how it turned out it has to be "retro-fitted" into small screen sizes which is super hard because it's usually just to much content.

  • Design on fake content

    When copy test and content visuals like photos and diagrams are not available when the design phase starts, you're setup for trouble. A comprehensive design depends on the actual content and often takes the wrong turns during iterations based on fake content.