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UX Audit Link to this headline

Turn users into loyal customers

Identify complications and barriers in customer journeys. Get personalized recommendations how to improve your app or website.

Get professional insights with recommendations specific to your app or website.

Examples of UX Audit slides

  • Testimonial

    We're thrilled with the outcome and eagerly anticipate the continued success of our partnership with Dinghy.

What is a UX Audit? Link to this headline

A UX Audit uncovers challenges faced by users in your digital product and outlines actionable steps for improving the UX.

A UX Audit is a structured review of a website, web application, or mobile app to identify usability issues, design inconsistencies, and barriers to user engagement and conversions. The goal is to assess how users can effectively navigate, understand, and complete key actions of a digital product...

Why Conduct a UX Audit? Link to this headline

Digital transformation requires most businesses to adopt digital products as a hybrid or even primary portfolio extension.

The development and implementation of digital products is a long-term and costly investment. Shortcomings in the design or user experience are often not discovered until a product or new feature is launched.

The product’s success is depending on the ability of users to navigate a website, find important information and use key features. If you suspect this to not be the case, a UX Audit helps identify and resolve such issues.

Example slide of a UX audit presentation

Detailed UX Insights Link to this headline

We Examine a Broad Range of Heuristics to Provide

Benefits of a UX Audit Link to this headline

A UX Audit provides actionable insights that improve both user experience and business performance. Key benefits include:

Case Studies Link to this headline

EnBW UX Audit & Conversion-Boosting UX Strategy Explore project

EnBW UX Audit & Conversion-Boosting UX Strategy

EnBW offers electricity, gas, and telecommunications contracts online. Their official website serves as a disambiguation page into several distinct flows and platforms, each featuring slightly different designs and interaction paradigms. The UX audit focused on landing pages and two exemplary checkout flows to identify potential issues customers might encounter when selecting an electricity plan online. By examining user journeys, affordances, and content structure, three key areas with potential for improvement were identified:

  1. Structure
  2. Interaction
  3. UI design

The findings were categorized and compiled into actionable recommendations for both immediate and long-term enhancements, which were provided in comprehensive documentation.

UX Audit of the Stadtwerke Bielefeld Check-Out Process Explore project

UX Audit of the Stadtwerke Bielefeld Check-Out Process

Stadtwerke Bielefeld is offering electricity, gas, and telecommunication contracts online. The official website acts as a disambiguation page into several distinct flows and platforms, each featuring slightly different designs and interaction paradigms. We focused on the landing pages and two exemplary checkout flows to scan for potential issues users may encounter when selecting an electricity plan online. Looking at the user journeys, affordances and content structure we identified three areas with potential for improvement:

  • structure,
  • interaction and
  • UI design.

The findings were categorized and compiled into actionable recommendations for both immediate and long-term enhancements. These recommendations were compiled into a comprehensive documentation.

How Is A UX Audit Conducted Link to this headline

Our UX Audit follows a proven approach to identify usability issues, optimize user flows, and surface a digital product’s potential.

UX audit flow chart

We have conducted many different UX Audits of small scale websites as well as expansive enterprise applications. This experience allows us to swiftly conduct an in-depth assessment of your product.

You’ll benefit from substantial recommendations, tailored to your product, service and use case, proven by prior implementations.

The process typically includes the following steps:

  1. Discovery & Goal Alignment
    1. Gather stakeholder knowledge, examine analytics, and conduct interviews where necessary.
    2. Understand business objectives, key performance metrics, and target audience needs.
    3. Identify specific pain points or challenges faced by users.
  2. Customer Journeys & Conversion Analysis
    1. Evaluate how users navigate the site and interact with key touchpoints.
    2. Identify friction points that lead to drop-offs or abandoned actions.
  3. Information Architecture Review
    1. Analyze content structure, navigation, and labeling to ensure clarity and ease of use.
    2. Identify areas where users struggle to find relevant information.
  4. Heuristic Evaluation
    1. Assess the website or application against established usability principles and best practices.
    2. Identify common usability issues, inconsistencies, and design flaws.
  5. Usability Testing
    1. Conduct qualitative research to improve understanding of user motivations and behavior.
    2. Gain insights on future business or feature potentials.
  6. Competitive Benchmarking
    1. Compare the digital experience with competitors or industry leaders to identify improvement opportunities.
  7. Actionable Recommendations & Prioritization
    1. Provide clear, data-driven recommendations with a focus on business impact.
    2. Prioritize changes based on feasibility and potential return on investment.
  8. Documentation & Presentation
    1. Compile a report of findings and insights as well as recommendations.
    2. Present findings in a structured report with annotated screenshots, issue descriptions, and suggested improvements.
    3. Q&A with a usability design expert.
  9. Next Steps
    1. Offer implementation guidance to help teams take action on key insights.

The UX Audit provides a comprehensive view of where a digital product is underperforming, surfaces opportunities for growth and offers a roadmap for measurable improvements.

Deliverables Link to this headline

  • Annotated Screenshots or Video Walkthroughs: visual documentation of problem areas.
  • Implementation Roadmap: prioritized and actionable next steps for design and development.
  • Report: a comprehensive document outlining the findings of the UX Audit.
  • Presentation: an expert presentation to stakeholder including a q&a session.
  • Usability Scorecard: a high-level assessment of UX performance across key areas.

Delivered as PDF/PowerPoint/Google Slides.

Pricing

Fast vs. Comprehensive Link to this headline

  • Mini UX Audit

    Super fast delivery

    6.900 EUR

    • Data Gathering — Detailed product review including analytics data if available

    • Customer Journey — Structured evaluation of your main user journey

    • Heuristic Evaluation — Assessment of the website against 10 established usability principles

    • Analysis & Documentation — Comprehensive report of findings and insights.

  • Mini UX Audit

    Comprehensive Analysis

    14.400 EUR

    • Data Gathering — Detailed product review including analytics data if available

    • Customer Journey — Structured evaluation of your 3 main user journeys

    • Heuristic Evaluation — Assessment of the website against up to 50 established usability heuristics

    • Analysis & Documentation — Comprehensive report of findings and insights.

    • Business Goals — Objectives, performance metrics, stakeholder insights

    • Target Audience — Definition or review of audience segments, e.g. personas

    • Information Architecture Analysis of content structure, navigation and labelling.

    • Competitive Overview — Compare product touchpoints with industry best-practices

    • Stakeholder Presentation — Presentation and Q&A session with a usability design expert.

Our guarantee to you: If proposed improvements did not move the needle after the first 6 months of proper implementation, we continue to work with you until you see results.