Beyond the Interface Link to this headline

Everyone wants to understand their customers, users and stakeholders, whoever’s on the receiving end of their message. That’s why teams create personas – to make strategy tangible and guide real decisions. The problem? Most personas end up as static PDFs or forgotten PowerPoints. They’re beautiful, but not actionable. When one of the Big Four consulting firms came to us with exactly that challenge, we saw an opportunity to rethink how teams use personas altogether. The result: AskSona. A living, AI-powered persona platform that evolves with your data and actually helps your team act.

You joined the organisation and within days, it was clear: the website wasn’t keeping up with the business. It didn’t reflect the strength of the brand, the maturity of the organisation, or the sophistication of the market you operate in. It felt dated visually, structurally and strategically. Not broken, but behind. And for an organisation aiming to grow and win trust at scale, “behind” isn’t acceptable.

Hey there! The second half of the year is upon us already and the summer break is slooowly coming to an end. In this edition of the Fullstack Forward we discuss changes to the online search landscape and with it the emergence of the term GEO–in the footsteps of SEO. You can help us understand whether or not you would want your content to be collected and used by generative AI through the poll below. We would love to learn about your perspective on all of this!

Long before wireframes and design systems, humans were already solving problems with empathy, intention, and structure. This newsletter uncovers the often-overlooked roots of UX research. It’s a space to explore how communities have always listened, adapted, and designed with intent and how those stories can guide the way we research today. Because UX research isn’t a new invention. It’s an old instinct.

Sustainable digital solutions are hard to find. It’s challenging to keep up with meaningful trends and relevant regulations, in the EU’s complex environment of regulations especially so. This is due to the ever-evolving landscape of digital technologies. This edition of the newsletter aims to provide a robust overview of current and upcoming regulations that play a significant role for website operators and product owners. We’ll delve into how AI affects search engine optimization (SEO), a topic we previously addressed. We use this opportunity to highlight once more how managing intellectual property in a structured content store will move you closer towards an AI-ready, sustainable digital future. And for your own sustainable digital environment we’ll highlight a neat and very old technology that can enhance personal online experiences through individual content curation. We want to clarify that this newsletter was not written using AI, despite the the overuse of “ever-evolving” and all the other phrases that suggest otherwise. Apparently.