Your business's success hinges on the quality of your user experience. Link to this headline
My ultimate goal is to deeply understand and engage your customers. I am dedicated to identifying and addressing the core issues within your products. I believe that every interaction a customer has with your product should be seamless, intuitive, and satisfying.
At Dinghy, we are committed to uncovering customer needs, wants, and pain points through rigorous and rapid research methods. Our approach combines qualitative insights with quantitative data, ensuring a comprehensive understanding of the user experience. We delve into user behavior, motivations, and challenges, translating these insights into actionable strategies.
Our goal is to help your business thrive by delivering exceptional user experiences and products that your customer loves!
Read the full story
As a naturally inquisitive person, it only makes sense that I found my calling in UX Research. With three years of experience in the field, I have honed my skills in understanding and enhancing user experiences across diverse industries.
My academic journey began at the University of Cape Town, where I earned a social science degree with majors in sociology, gender studies, and history. These research-driven courses were instrumental in developing my ability to ask the right questions, a skill that is crucial in my role as a UX researcher.
Hailing from the warm and sunny Johannesburg, South Africa, I bring a unique perspective to my work. My background has instilled in me a deep appreciation for diverse viewpoints and the importance of creating inclusive, human-centered experiences. I am passionate about putting the user first, ensuring that every interaction is intuitive, engaging, and tailored to their needs.
Through my work, I strive to bridge the gap between users and technology, creating seamless experiences that prioritize human connection and usability. In whichever project I find myself my goal still remains the same: to understand the user's journey and enhance their experience every step of the way.
Projects led by Nosipho Nwigbo
Sprint-Based Testing for SumUp’s Field Sales App

Blog Posts by Nosipho Nwigbo
UX Has Reached Maturity — Now It Must Operate Like a Strategic Business Function
The UX of Nostalgia: Why Retro Interfaces Feel Good
Tap to Ride: Why Transit UX Is a Mirror of Society
7 UX Research Methods That Drive Smarter Product Decisions
AI & UX Research: Friend or Foe?
UX Research Demystified:What Decision Makers Need to Know About Understanding Their Users
Why thinking in funnels is important?
30-day challenge: How a UX researcher embraced creative thinking
How To Turn Research Into Recommendations
Can UX Audit be scientific?
Persona x CMS
How to Own the Data of Your Research Repository – and Why It Matters
Unsucking Personas - A step-by-step Tutorial.
What is a Persona?
Uncover 80% of Your Product’s Usability Issues with Just 5 Usability Tests
Essential Usability Testing Checklist for Your Business
How We Saved Thousands With Usability Testing: A Case Study
Creating Stakeholder Buy-In: How to Make Personas Work for Your Team
Transforming Personas: From Outdated Artifacts to Dynamic, Data-Driven Tools
Why Personas Suck
Ethical considerations when using user data in UX Research
You Can Conduct Usability Testing on Your Product at an Early Stage – Here's How
The Hidden Gold Mine: 20 Ways User Testing and Research Saves Businesses Money
Understanding Discovery Research: What It Is and Why It Matters
Your user experience is directly impacting your business metrics, here's how you can instantly improve
Good Design is Accessible
IN/OUT 2024 UX edition
What is UX Research and why does your business need it?
