Where does UX sit in your company? – UX Design to WIN in Business

Summary

User experience (UX) design is a complex and often misunderstood topic. In this episode, Nils explores what UX is and how it can benefit businesses. He compares UX to branding and highlights the importance of understanding the different disciplines within UX design. Nils discusses Apple as an example of a company that takes a top-down approach to UX design, considering every touchpoint with the customer. He emphasizes the role of UX designers in working across departments to ensure a cohesive and positive user experience.

Takeaways

Chapters

00:00Introduction to User Experience Design

04:28Comparing UX Design to Branding

09:10The Evolution of User Experience Design

12:08Apple's Approach to UX Design

19:22The Role of UX Designers in Organizations