UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo

Summary

In this episode, Nils and Sylvia discuss the challenges of designing user experiences for international markets, particularly in Southeast Asia. They highlight the importance of understanding cultural differences, localizing products, and building trust with customers. Sylvia emphasizes the need for market and customer research, as well as having people on the ground who can bridge the gap between the home country and the target market. They also discuss the role of UX designers in gathering insights and creating a good user experience. Overall, the episode emphasizes the importance of taking a hands-on approach and immersing oneself in the target market.

Chapters

00:00 Introduction and Background02:34 Cultural Differences in User Experience Design06:15 Payment Methods and Trust in Southeast Asia10:42 The Holistic Approach to User Experience14:01 The Importance of Immersion in the Local Context16:57 Government Support for International Expansion21:18 The Role of the Business Development Manager