How do UX and SEO help your company? – UX Design to WIN in Business

In this conversation, Nils and Pietro discuss the importance of user experience (UX) in SEO and digital marketing. They highlight the shift from a focus on technical SEO to a more holistic approach that prioritizes user satisfaction and trust. They emphasize the need for businesses to understand their website's monetization goals and tailor the user experience to meet those goals. They also discuss the impact of AI on search engines and the future of SEO. Overall, the conversation emphasizes the importance of user experience in driving website traffic and conversions.

TakeawaysUser experience (UX) is a crucial factor in SEO and digital marketing.A holistic approach that prioritizes user satisfaction and trust is more effective than focusing solely on technical SEO.Understanding the website's monetization goals and tailoring the user experience accordingly is essential.AI is transforming search engines and will continue to impact the future of SEO.User experience plays a significant role in driving website traffic and conversions.

00:00Introduction and Background02:58The Importance of User Experience in SEO08:22The Role of User Experience in the Digital Landscape13:11The Impact of AI on Search Engines and SEO25:37The Biases in Evaluating User Experience32:30Focusing on the Overall User Experience38:08Conclusion