From Zero to 30,000 Deals: How Continuous Testing Enabled SumUp's Field Sales Success

In this episode, Nils (co-founder of Dinghy Studio) sits down with Alina Miron (Senior Product Manager at SumUp) to discuss how they collaborated to build Sidekick - a custom field sales application that transformed SumUp's sales operations in just 12 months.

Key Topics Covered:• The challenge of building enterprise software that actually gets used• Why user research isn't optional (and how to convince leadership)• Navigating complex stakeholder needs across multiple markets• The difference between building what management wants vs. what users need• How to integrate with legacy systems while maintaining a great user experience• Why "minimum lovable product" beats "minimum viable product"

What Makes This Different:Alina shares candid insights about navigating 10+ stakeholder groups across multiple markets, while Nils reveals how Dinghy Studio's integrated approach to UX research, design, and development created a tool that field sales agents actually love using - all while working with legacy systems and tight deadlines.

Perfect for: Product managers, UX designers, developers, and anyone building enterprise software that needs real adoption.

Check out the full case study here: https://www.dinghy.studio/projects/continuous-testing-approach-for-sumup-s-field-sales-app/