All projects

Successful Relaunch and Merge of Smartfit's Websites

  • Web Development
  • Design & Feedback
  • Branding
  • Information Architecture
  • Sustainability

We built a brand new, extensible website with flexible structure and great performance for our friends at Smartfit. Landing– and product pages can be managed by authors in house.

Client Smartfit Logo
Cover Image Additional Project Image

Project Details

Duration 2 Months
  • NEXT.js Logo
  • Sanity Logo
  • Figma Logo
Project Lead:
Nils Borgböhmer

Nils Borgböhmer

Co-Founder, Head of Interaction Design

Schedule Meeting

In collaboration with our friends at Smartfit we designed and implemented a brand new website for their Online Sizing product. Using this website setup we were able to completely merge their legacy Wordpress setup, effectively combining two separate websites into one.

Objective & Solution

The objective was to build a flexible website system which would enable the marketing team to work as autonomously as possible, while keeping presentation of content as consistent to the Smartfit brand as possible – all that on a budget.

Using Sanity's flexible structured content approach in combination with NextJS as the website's frontend, we were able to finish this project in roughly 2 months right before an upcoming trade fair.

Later the team was able to use the flexible content authoring capabilities of the website system to merge an entire legacy Wordpress website (for their POS products) into this new system – mostly without our involvement or code changes.

Project Outcomes

  • Launch of a new content platform

    Up to date technology with a coherent navigation concept to optimize the company’s online presence.

  • Merge of legacy website

    The marketing team at Smart fit was able to merge one of their legacy websites into this new website, all on their own.

  • Sustainable, robust system

    The newly implemented system is battled tested by now and beloved by team. They trust the setup and look forward to building upon it in the future.

Company logo

The website system Dinghy setup for us, enables us to move quickly and autonomously.

I work with our website system on a daily basis and am very happy that I don't need any coding skills. I can focus on the what instead of wondering about the how!

Play: Flexible and battle tested NextJS + Sanity website platform. Customer review.

Project Deliverables

The following are some of the deliverables that were created for this project.

  1. Deliverable

    Information Architecture

    Product Strategy

    Planning ahead for content to come in the future, we collaborated closely with the Smartfit team to design building blocks that could be flexibly used.

  2. Responsive Website Frontend


    Based on NextJS we used modern web development techniques to implement a website that looks and performs great on any device.

  3. Flexible CMS


    Using Sanity and the structured content approach we were able to deliver a system that is battle tested and beloved by the team.

Explore Next Project

FTI-Andersch Website Concept, Re-Design and Implementation


Explore Project

FTI-Andersch Website Concept, Re-Design and Implementation