Relaunch Relayr’s corporate website
- Logo Design
- Usability Testing
- Information Architecture
- Web Applications
Relaunching the marketing website to solidify positioning as a leader of Industrial IoT solutions
Project Details
Duration | 3 months, ongoing |
Tools |
We created a clear information hierarchy, clean and modern layout, simple visuals that enhance the understanding of a complex technical term and clear and non technical copywriting.
Objective & Solution
The objective was to provide much more detail on Relayr’s products and to take a drastically different design approach while doing so.
We built a straightforward information hierarchy for easy content discovery. This formed the foundation for a completely new communication concept. This led to a re-envisioned brand with sleek and modern page layouts and custom illustrations to effectively visualize the functionality of the technical product.
Project Outcomes
Launch of a new content platform
Up to date technology with a coherent navigation concept to optimize the company’s online presence.
Brand evolution mastered
Build a modern visual identity with a modern attitude to confidently present visionary products.
Visualization of technical processes
Beautiful and easy to understand visuals to explain technical benefits of relayrs solutions.
We're thrilled with the outcome and eagerly anticipate the continued success of our partnership with Dinghy.
Dinghy was the perfect partner for our ambitious endeavor — crafting an entirely new website for Relayr within a tight 3-month deadline to align with our rebranding initiatives.
Their expertise shone through as they revamped Relayr's visual design and strategically prioritized our products in the website's content strategy. The success of the project was a testament to their experience, swift user testing, and seamless collaboration with our team.
Project Deliverables
The following are some of the deliverables that were created for this project.
Project Milestones
Concept
- Briefing
- Wireframes
- Usability Testing
Creation
- Screen Design
- Copywriting
- Marketing
Implementation
- Backend
- Frontend
- Launch