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FTI-Andersch Website Concept, Re-Design and Implementation

  • User Research
  • Web Dev
  • User Experience
  • Comms & PM
  • Strategy
  • Information Architecture

Re-design and re-launch of the Marketing website. From blank canvas to 400+ pages of responsive web content.

Client FTI-Andersch Logo
Cover Image Additional Project Image

Project Details

Duration 6 months
Tools
  • Remix Logo
  • TypeScript Logo
  • React Logo
  • Figma Logo
  • Sanity Logo
Project Lead:
Nils Borgböhmer

Nils Borgböhmer

Co-Founder, Head of Interaction Design

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Re-design and re-launch of the Marketing website. From blank canvas to 400+ pages of responsive web content. Dinghy developed a user-centric website that is optimized for clear conversion goals, displaying unique visuals and compelling copywriting, in a bright and clear design language. To deliver a seamless and engaging online experience for their clients and visitors.

Objective & Solution

Andersch was acquired by the consulting giant FTI, their leadership team changed and market opportunities exploded. Acquisition strategies pivoted and the race towards leadership had started. FTI-Andersch needed a new way of communicating their services and also a brand new look.

Our solution for the international consultancy was to create a user-centric website with well-defined user flows and conversion goals. Supported by carefully crafted , compelling copy text, and visually appealing design. All implemented to deliver a seamless and engaging online experience for their clients and visitors.

Project Outcomes

  • Multilingual Content Platform

    Structured content platform to enable quick and convenient publishing of services, insights, blogs and more.

  • Revised Information Architecture

    A new content strategy was implemented using extended funnel mapping to allow for easy navigation and discovery.

  • 450+ Pages Migrated

    The website’s existing pages were revised and migrated into the new information architecture.

Company logo

We have been working with Dinghy Studio for many years, even on projects with high complexity and tight deadlines, which has always been manageable with the Dinghy team! We work together in a professional, creative, and solution-oriented manner, and look forward to future projects!

Deliverables

The following are some of the deliverables that were created for this project.

  1. Deliverable
    Content Strategy

    Competitor Analysis

    UX driven analysis of competing websites to discover potential for differentiation.

  2. Deliverable
    Content Strategy

    Funnel Mapping

    Mapping content blocks with actions to define straight forward funnels for various stakeholders.

  3. Content Strategy

    Wireframes

    To enable teams to work in parallel, we doubled down on creating comprehensive wireframes that are detailed enough to act as an inventory for copy texts, visuals, photos and animations.

  4. Deliverable
    Content Strategy

    Stakeholder Alignment

    To enable a smooth website relaunch, Dinghy took over the project management to align stakeholders and experts across different departments.

  5. Deliverable
    Content Strategy

    Information Architecture

    Content blocks from the funnel mapping were compiled into a page hierarchy to offer easy content acquisition.

  6. Implementation

    Website Implementation

    The website frontend is based on the frontend framework Remix and comes feature packed: Multiple languages, lightning fast search using TypeSense, fully responsive and a flexible page builder.

  7. Implementation

    Content Platform

    To enable content authors to move fast and to work independently, we set an enterprise grade CMS using Sanity.io which focuses on structured content that can be re-used easily.

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