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Usability Testing
Web Applications
Project Management
Information Architecture

Client

Project Details

Duration	6 Monate
Tools

Project Lead:

Nils Borgböhmer

Co-Founder, Head of Interaction Design

Schedule Meeting

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Objective & Solution

Andersch wurde vom Beratungsriesen FTI übernommen. Das Führungsteam wechselte, und die Marktchancen explodierten. Die Akquisitionsstrategien wurden neu ausgerichtet, und der Wettlauf um die Führungsposition begann. FTI-Andersch benötigte eine neue Kommunikationsform für seine Dienstleistungen und einen brandneuen Auftritt.

Unsere Lösung für das internationale Beratungsunternehmen war die Entwicklung einer nutzerzentrierten Website mit klar definierten Nutzerströmen und Conversion-Zielen. Unterstützt durch sorgfältig gestaltete wireframes , überzeugende Textinhalte und ein ansprechendes visuelles Design – alles umgesetzt, um eine nahtlose und fesselnde Online-Erfahrung für ihre Kund:innen und Besucher:innen zu bieten.

Project Outcomes Link to this headline

Multilingual Content Platform

Structured content platform to enable quick and convenient publishing of services, insights, blogs and more.
Revised Information Architecture

A new content strategy was implemented using extended funnel mapping to allow for easy navigation and discovery.
450+ Pages Migrated

The website’s existing pages were revised and migrated into the new information architecture.

Testimonial

We work together in a professional, creative, and solution-oriented manner, and look forward to future projects!

Alexander Schäfer Senior Consulant, FTI-Andersch

Project Deliverables Link to this headline

The following are some of the deliverables that were created for this project.

Competitor Analysis

Product Strategy

UX driven analysis of competing websites to discover potential for differentiation.
Funnel Mapping

Product Strategy

Mapping content blocks with actions to define straight forward funnels for various stakeholders.
Wireframes

Product Strategy

To enable teams to work in parallel, we doubled down on creating comprehensive wireframes that are detailed enough to act as an inventory for copy texts, visuals, photos and animations.
Stakeholder Alignment

Product Strategy

To enable a smooth website relaunch, Dinghy took over the project management to align stakeholders and experts across different departments.
Information Architecture

Product Strategy

Content blocks from the funnel mapping were compiled into a page hierarchy to offer easy content acquisition.
Website Implementation

Implementation

The website frontend is based on the frontend framework Remix and comes feature packed: Multiple languages, lightning fast search using TypeSense, fully responsive and a flexible page builder.
Content Platform

Implementation

To enable content authors to move fast and to work independently, we set an enterprise grade CMS using Sanity.io which focuses on structured content that can be re-used easily.