The challenge was to develop an interactive widget capable of sizing bicycles and providing size recommendations to users. This widget needed to be seamlessly integrated into various e-commerce websites. We successfully designed a low-code integration that not only increased sales but also provided peace-of-mind to the buyers.
Project Outcomes
Low code e-commerce integration
Widget unlocks a large market through a low code integration into e-commerce platforms
Flexible tech platform
Flexible tech platform to launch multiple sizing solutions. replacing the complex in-store solution
Increased customer retention rate
Widget creates income per single sizing request. Clients growing business potentially scales revenue
Our challenge was to extend a working business with an online solution. We didn't have digital expertise in house at the time, so we got Dinghy on board.
That project grew into a major pillar sustaining our product suite. We're looking forward to many years of collaboration!
Deliverables
The following are some of the deliverables that were created for this project.
Content Strategy
UX Concept
The client came to us with a drawing on a napkin, we were able to flesh out this idea into a concept that included a roadmap, use cases and possible solutions.
Content Strategy
Wireframes
Blueprint for each page which enables all teams to start work in parallel: UI design, copywriting, creating of visual content and web development all know what to do based these schematics.
User Experience
UX Research
To validate assumptions made during the concept phase we set out to test the Online Sizing Widget. The widget was used to run user tests with user who had bought bikes online in the past month. The feedback we received was implemented and helped improved the user experience drastically.
User Experience
UI Design
This phase encompassed the visual layout, elements, and interactions of a digital interface, aiming to enhance user engagement and usability. It involved selecting colours, typography, icons, and arranging elements to provide an intuitive and aesthetically pleasing user experience.
Implementation
Web Widget Development
The widget was developed internally. The development team focused on creating lightweight, customizable, and easily integratable elements to enhance user experience. The widget can be hosted externally or self-contained within the web page, allowing developers to enhance the functionality of a website without building everything from scratch.
