US based tech Startup VOKL offers an in-browser studio for recording high-quality podcasts, featuring real-time editing of video streams, inserts, overlays, and audience interaction. The rebranding focused on engaging with the vibrant community, addressing the diverse needs and identities of creators, guests, and viewers with user-friendly interactions .
Objective & Solution
The challenge was to create a brand identity bold enough to stand out yet flexible enough to suit various podcast topics and creator styles. The solution involved a nuanced branding approach, including a dynamic slogan system built upon the word mark and a versatile visual design. This approach allowed the brand to maintain visibility while adapting to different content.
Project Outcomes
Launching a new content platform
A refined logo and dynamic slogan system resonating across diverse audiences and themes.
Community-Centric Design
A design focused on nurturing the podcast community, accommodating cultural shifts and embracing diversity.
New Funding Secured
The re-branding and new UX roadmap facilitated the completion of a funding round.
We collaborated with Dinghy on developing the right product strategy for a new market. We had fascinating discussions based on their thorough understanding of UX, merging with our domain experience. Dinghy's iterative product development process was well thought through and allowed us to elaborate an outcome in a matter of weeks. Very importantly, we also had a blast working with them.
Deliverables
The following are some of the deliverables that were created for this project.
Design
Audience Personas & User Stories
Developed detailed personas for creators, guests, and viewers to guide the rebranding approach.
Design
Vision-Building Workshop
Established the foundation for a rebranding strategy aligned with personality attributes and competitor analysis.
Design
Logo Facelift & Media Adaptation
Refined the logo for consistent representation across various media formats.
Design
Design System
Introduced a vibrant, professional color palette for marketing and interface design.
Design
Campaign & Imagery
Conceptualized versatile marketing campaigns using dynamic slogans and engaging visuals.
