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New Dinghy site part 1 – Quick example on how we use structured content in our new Dinghy Website

Nils Borgböhmer
Nils Borgböhmer

Video Summary

Happy New Year! I'm Nils Borgböhmer, and today I want to share a bit about our exciting journey at Dinghy, especially our new website design and the upcoming rebranding. As part of this process, I've been deeply involved with using Sanity, our content management system. Sanity is aptly termed the "structured content cloud," and it's revolutionizing the way we handle our by enabling us to store it in a highly reusable format.

Let me explain a bit about our approach to building websites at Dinghy. Our focus is on efficiency and the smart use of resources, particularly in content management. For instance, as part of our website redesign, we're incorporating various elements like branding icons and specific indicators for our areas of expertise. This involves creating two main collections in Sanity: one for our diverse areas of expertise – which include user experience, interaction design, development, content strategy, branding – and another for what we call 'expertise cards.' These cards are visual representations of our different specialties and are integral to our website's design, appearing in collages, alongside service offerings, and within blog posts.

A key aspect of this system is its interconnectedness. For example, when I work on these expertise cards, I can link them to the corresponding area of expertise. This linkage is not just about organization – it's about making our content dynamic and easily updatable. If we decide to change a term or update a concept, it happens universally across our entire website. This feature is incredibly beneficial, especially for a small team like ours, as it simplifies keeping our communications and information in sync.

Moreover, this approach to content isn't limited to our website. Sanity's versatility means that we can extend this structured approach to our social media channels, like LinkedIn and Instagram, and even our email communications. The goal is to maximize the reuse of our content, ensuring consistency and efficiency across all platforms.

This content management strategy is a game changer for us at Dinghy, allowing us to maintain a cohesive and up-to-date presence online and offline with minimal hassle. It's exciting to see how these tools are empowering us to be more creative and efficient in our work.

I hope this glimpse into our work at Dinghy has been enlightening. I’m looking forward to sharing more of these insights with you in the future. Let me know if you find this interesting , and once again, happy 2024!


Nils Borgböhmer
Nils Borgböhmer

Co-Founder, Head of Interaction Design

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