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EAA – The next disruptive Europe wide directive

Adam Wallat
Adam Wallat
purple abstract visual for accessibility

Who has to comply?

Among the long list of applicable products and services that are required to comply with the EAA , we at Dinghy are primarily concerned with web based services. Among these are online stores, news publishing websites, websites for sales of products and services and also professional service providers. We are aiming to help business owners adapt their websites to ensure compliance with the EAA.

The value of accessibility for small businesses

While Micro-enterprises (under 10 employees and under 2million Euros of yearly revenue) are not required to comply with the EAA it can still be a great opportunity to broaden their customer base. An estimated 20% of the population of Europe will benefit from web accessibility due to various degrees of limitations from visual impairment to ADHD. These people could turn into new customers if they are able to access a service seamlessly because it offers an accessible experience. This however requires to take a good look at the sites technical setup, its design and content and to rethink or update certain aspects. Often this is a larger project that requires a dedicated team to review the status quo, suggest improvements and coordinate the implementation.

How to assess your websites accessibility

Accessibility Audit

While a business can surely start investigating their websites accessibility status by themselves it might simply be above the capacity limit that it can currently direct at this challenge. To identify the missing pieces and then define the required steps to ensure the sites accessibility dinghy offers a Accessibility Audit.

Process

The audit entails a thorough review of the user experience with a set of accessibility tools to simulate specific disabilities and conditions that increase the challenge of consuming content.

Followed by a review of the content for its language, complexity, discoverability and comprehension.

Outcomes

The audit will reveal challenges that your site currently poses to a disabled person and rank them on a scale of severity. According to the magnitude of the challenge we will furthermore offer individual recommendations of how to best solve these challenges within the shortest possible time frame and the smallest possible budget.

Benefits

This will help you to avoid potential legal fees, make your service available to an untapped customer base and generally improve the user experience for all existing customers. A tripple win that might even uncover growth potential that has been waiting to be discovered for a while.

Conclusion

Author

Adam Wallat
Adam Wallat

Co-Founder, Head of User Experience

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