Tackle complex challenges with


Continuous research to understand customers and build products with perfect market fit

Our strategy services include

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Solve the right problems

Product design involves estimating trade-offs and solving a variety of challenges with unknown outcomes. Concerting efforts to focus on problems worth solving is key for successful products.

Fingers pointing on Post-it
Sketches on Whiteboard

We collaborated with Dinghy on developing the right product strategy for a new market. We had fascinating discussions based on their thorough understanding of UX, merging with our domain experience. Dinghy's iterative product development process was well thought through and allowed us to elaborate an outcome in a matter of weeks. Very importantly, we also had a blast working with them.

Jakob Baum, Project Manager and Mobility Expert

Build viable solutions

Features come at a cost. Viable products need to strip edge cases to hit the feasible intersection of manageable complexity, implementation overhead and customer needs.

Man drawing Storybboard on a white Whiteboard
Software Information Architecture Diagram
Information Architecture

Meet customer needs

Product value originates in user interactions. Making these effective, novel and rewarding calls for constant analysis and flexibility to adjust features, roadmaps and trajectories.

People on different bikes
Product Optimization Roadmap