Improved User Experience for a Fintech B2B SaaS
Dinghy standardized and aligned the Navigation and Interaction patterns to create a simpler and more intuitive experience. To ensure that the look and feel of the product is consistent throughout, making it easier to find information and repeatedly use key features.
The product was designed to assist businesses in keeping track of and reminding customers about unpaid bills. However, the product's hard-to-understand navigation and inconsistent interaction patterns lead to a steep learning curve for each feature. Moreover, it lacked clear instructions or guidance on the required steps to complete key actions.
Dinghy revamped the structure of the presented information in the software to align it with the way users typically think about Software as a Service (SaaS) solutions. The layout and the way users interact with the software also adhere to consistent patterns now, which helps to complete tasks and edit templates more quickly.
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